Spreading My Wings. Getting Over My Fears and FLYING.


My career in the fitness industry began when I was 14 years old. My dream was to become a fitness superstar and by 26 I had a career that was blessed and full. But then things started to shift. Working exclusively in fitness didn’t seem to fit. I started to change and my business followed in my footsteps.

At the start of 2012, I made a Vision Board to set a clear intention for the changes I wanted in my life. The inspiring images served as a daily reminder to work diligently towards a life congruent with my desires. At the time, I was involved in a professional Master Mind group that challenged me to think outside the box. The mentors involved opened my mind and provided the extra push I needed to pursue my career dreams. I took a leap of faith and enrolled in Wellcoaches Health Coach Course, investing in education and expanding my horizons. Have you ever found yourself involved in something only to realize that its what you’ve been looking for the WHOLE time? Well that’s what happened when I started studying, I immediately felt the “where have you been all my life?!” sensation. Months of mastering positive psychology, behavior change, coaching, and wellness filled my life with a new sense of passion and purpose. People warned me that I was wasting my time, saying that a coaching certification was not a path to a sustainable or successful career venture. All I can say is that I am glad I listened to my intuition, to the voice telling me, “This Caroline is who you are. Keep Going.” 

And then all the hard work, faith, and trust paid off. My career took a turn from fitness focused to health and happiness lifestyle management. I completed my Health and Wellness Life coaching course. I began coaching, speaking, and presenting on wellbeing topics to others. I started collaborating with corporations as a creative consultant facilitating wellness programs. My business expanded. I discovered strengths, passions and a voice I never knew I had. It was quite the transformation and the journey continues to develop in a positive direction. I know there will be more surprises to come, because I believe that once you set a clear intention and trust yourself enough to make it happen, ANYTHING is possible.

To reflect these changes, I gave my business and brand a makeover. I am proud to announce my new website: carolinejordanfitness.com has been launched. I now feel that my online brand accurately reflects the work I do and the path I plan to pursue. I notice a big difference, but the real question is, do you? Visit the site and give me your feedback, I can’t wait to hear what you think of it!


My favorite part of this whole process is the “Caroline Jordan Fitness” logo, which is the “blue bird of happiness”. This symbol means a lot to me personally and professionally. Years ago I earned the nickname “bird” for constantly “chirping” positive affirmations to my friends. And the North Carolina Tarheel blue has always been a favorite color of mine. Throughout history, birds have been celebrated as symbols of freedom, inspiration, strength, and unity. The bluebird specifically has long been said to represent confidence, happiness, plaintive song, and movement to a new level of being. Because of this meaning, I feel the blue bird of happiness serves as the perfect symbol to represent my brand. I could go into deep detail over “flying free from fear” and why I feel genuinely connected to this logo, but I will save that for another blog post 😉 You might notice the “blue bird” theme integrated throughout the website, I had a fun time with it. At the end of the day, I believe that I was given positive energy in order to use it to serve others through my work in the world. Through this strength, I am committed to helping others cultivate positive thoughts, conquer fears, lead unstoppable lives, and live in health from the inside out.

If what you are doing right now isn’t what you want to be doing, remember you have the power at anytime to change directions. After all of this, I only have one word: Gratitude.

Special thanks to:

my mentors: Shannon Fable, Erika Quest, Buddy MachuaMelissa Baumgartner

my brand manager: Vivian Doan  http://www.brelabranding.com/

my website designer: Melissa Kelly http://melissakellydesigns.com/

my photographer: Toni Alejandria http://tonialejandria.com/

my school: Wellcoaches

my san francisco family: lululemon athletica Grant Avenue

It’s a beautiful thing when career and passion come together. Thank you for being a part of my loving community of support. Together we can fly free and lead happy, healthy lives. Looking forward to sharing a bright future with you. Onward and Upward!

With love and gratitude,



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